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Guide To Building Your A$10M Gameplan

1. IDENTITY - Meet The Hero (Identity must change)
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You found this right when you needed it. You can see what a blessing it is to have uncovered, The Uncommon that you didn’t know existed. The possibilities for the future are re-igniting within you. You’ve had success in the past that you’re proud of. You’ve felt most at home competing in sports as an individual but even more when you’re part of a great squad or team. You know you have greatness within you. You know you have more value to offer the world. You know you can make a difference. But something is missing... Connecting with new people who are taking action and sharing new knowledge sounds like exactly what you’ve been looking for. You could probably get there alone... but history is not on your side for that. The greatest people in history have had mentors, team mates and students to support their growth. Being Athletic means the world to you. Health is wealth and when you don’t have it, life isn’t what it could be. Getting Richer is something you’ve realised allows you to develop yourself and contribute more to the world. Becoming more valuable, giving more and placing bets on winning assets & projects is the path to richer. You see those around you putting their head in the sand about wealth and yet money dominates their decisions and quality of life. You never wanted money to dominate your possibilities in life. Now you want more so you can have more control to shape your future. Being Smarter is a learned skill. It will allow you to accumulate and express more knowledge. The wisdom of the ages is in books, but the world is evolving so fast that we all need people around us filtering and debating latest media. Deep down, you know that publishing your ideas is the only way you can get to the future you want. Lack of confidence, procrastination and past failures have held you back from your best life, but that time is over. This new environment is designed for you to thrive. It’s a place where publishing your best is encouraged. It’s a place where you can safely express opinions and experiences. It’s your place to be mentored towards your Athletic, Richer & Smarter best. You are the hero of Uncommon Success. Play life like every move matters.
Because It does.
 
2. VISION - Olympic Vision & Current Value (Who do you become?)
Your Olympic Vision
“Your WHY should make you cry... " - Aaron Tait (One of the highest achievers I've met)
"If you don't know where you're going, any path will take you there." - Lewis Carol
 
If there was one thing you were to solve... what would it be?
What would you do with your time if you had $10,000,000 and $1,000,000 annual income?
 
We use the time period of 2 Olympic games from now because it’s long enough to create massive change, but short enough to not be completely abstract.
 
Where will you be at the start of 2028 if it all goes to plan?
Mentors:
Athletic:
Richer:
Smarter:
 
 
Your Current Value
Now that you know where you want to be, you need to be aware of where you are.
That’s how we map your uncommon success.
 
What do you do?
What jobs have you done in the past?
What problem do you consistently come back to wanting to impact in the world?
 
Write down 100 possible actions you could take to impact that problem and bring you closer to a solution.
 
If you’ve already identified your solution and the action steps to get there…
Where are you up to in the process of sharing your solution?
What do you have to show for the work you've done so far?
 
Think deeply about these questions.
Write your answers down and analyze what needs to change.
 
Always be aware of where you are and where you want to be, and guage the value of your actions based on how much closer they move you towards your vision.
 
Your vision is the foundation for all daily progress.
25 Day Feat
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"By their feats ye shall know them." Keegan Feats are results you achieve... Results are the symptom rather than the cause. 
Feats can help to drive the process and keep us focussed. Feats are the fruits of our work. Feats matter, but often we can't exactly control the time it takes to achieve them. Choose one thing for the month that moves you closer to your Olympic vision. This is one key thing that you're going to define your monthly creativity by. It could be a target in human connection, athletic, richer or smarter. You choose. The month runs for 25 days. We evaluate at the end of each month. We reset with clarity for the first 25 days of the next month. Why 25 days? It can help to step back and evaluate your month. A feat has a definite YES / NO result. eg. buy $1000 worth of X eg. weigh X kg eg. do X on squats.
 
Life Goal & Values
What is your life goal? What values do you live by?
3. BUILD AN UNCOM DAY - Feats & Freedoms (What’s a great day for you?)
Feats & Freedoms
Feats are the results of the work we do. These are often written off as natural, luck or gifts. In reality they are the fruits of past efforts. Partly the efforts of your ancestors. Partly what happened between 0-7 years old. Mostly what you have been doing in the last two olympic cycles of your life. Freedoms What do you do everyday? What do you not do? The majority of Uncommon Success stories set a daily minimum for themselves. Jocko wakes up early and trains 3 times a day (Weights, surf, BJJ). Beeple ($100 mil+ in NFT sales) makes an NFT everyday. Joe Rogan does squats every morning and has been extremely consistent with long-form podcasting. Ben Patrick makes a new post and sends it to all platforms daily. When he starts a new platform like Medium or YouTube, he will go all in on it daily for a set period of time. Many famous writers commit to writing daily. What do you do daily? What do you not do daily? There are guidelines in each area of Mentorship to Athletic, Richer & Smarter to help you.
The number one freedom to start with is to turn up daily in the Uncommon Daily messages. That simple consistency can make all the difference. You build belief in yourself by knowing you will do what you have decided you will do. Turn up daily. Believe in yourself. Others will also believe in you more when they see you more. Discipline = FREEDOM! Responsibility = FREEDOM!
Perfect Day
What makes a great day for you?
Focus = 1 Thing For The Day
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Focus is everything. Weapons of Mass DistrAction are being deployed against us all. If we can reclaim our attention and get done what means most to us, we can build a kingdom and win freedom. A focus is one thing you do that day that moves you towards your vision. This can be a routine action (FREEDOM) or it can be a one off key task.
 
Uncommon Success Time (>30 minutes / day)
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This is time where you're working on new actions that matter most for your future. Plan on at least 30 minutes everyday as your Uncommon Success time. Do your freedoms to become Athletic, Richer & Smarter during that time. As you buy back more of your own time and get clearer on your goals, you might get to 6-8 hours of Uncommon Success time daily, where you're consciously cultivating body, mind, business and relationships. If you already have the habit of training daily or working on your business then that wouldn't be in this 30 minutes. This 30 minutes is about what you need to do additionally to what is already automatic for you.
 
Daily Freedoms
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Freedoms are how you make success automatic. You might choose to have 4: Team, Athletic, Richer, Smarter. Do something that you will do everyday of the month towards your olympic target. eg. 100 total reps of the Big 6 (Tibs, calves, hamstrings, quads, chin/row, push-ups/dips.
eg. 5 minutes for sleds / hills. eg. Sticking to your diet. eg. train everyday. eg. don't eat sugar. eg. make a sales call everyday. eg. post everyday. eg. take 30 minutes of focused time to build my business. eg. you don't watch entertainment (including scrolling). How the abstract becomes a concrete solution. Juggling for 10 minutes everyday might seem like an indirect path to success. BUT if you know that consistency and experientially understanding your ability to rewire your brain is the biggest barrier... then juggling can be a great place to start. If persisting through the uncomfortable is your challenge then handstands can be a great starting point for the mental transformation that underpins the business potential.
 
Ben’s Day
6:30ish wake up, shower, walk Lucky to coffee shop which opens at 7. Small cup of coffee with cream.
Walk Lucky on a loop that goes along the water
Drop Lucky back off at home around 8
Get my scripts ready and lined up. I do them the night before but I like to sleep on it and then finalize them in the morning when my mind is sharp.
9am filming session to create a viral-type video using scenes and captions
10am staff training session! PROGRAM RECAP*: (SLED DAILY 7 DAYS) Monday ATG Split Squat Tuesday Upper Press and Pull Wednesday Mobility Thursday VMO Squat variation Friday Back Extension Saturday Mobility Sunday Mobility & Basketball Mon/Thurs Toolbox = tibs, seated calf, nordic, reverse step up, hip-flexors Tues/Fri Toolbox = rotator cuff, shoulders, arms, wrist, etc. *I will continue to send my exact workouts on Saturdays for the week ahead here in the chat!
And ATG For Coaches are welcome to visit me and train with us at 10am. I like to schedule it so I can have one on one time with you when you visit. For example Ben Clarfield is visiting this coming week, he arrives Sunday and we will be able to spend time together, have dinner Sunday night, etc. We are going to film a 5-parT series at 10am every day honoring Charles Poliquin. Ben will be our first Level 3 ATG Coach for his work to ensure ATG is honoring Poliquin. Ben has many amazing things to contribute but this is his specific contribution for his Level 3. Level 3 means you are contributing something unique to the group BEYOND what I can myself some specific area, and you actually have to come meet up with me in the flesh to create it or capture it! Keegan does the nominations.
Level 1 Form Level 2 Achievement Level 3 Contribution
I will keep updating a form video a day in that 10am session too. Shooting form videos scripted fast and with captions will save people time in learning ATG.
11am podcast or IG/TikTok Live or Live Call with you all. Some live communication at 11am.
So my morning schedule will be like… 9am personal 10am coaching 11am communication
12pm Lucky and I each eat a whole rotisserie chicken. I use hot sauce. I have a place where they do free range rotisserie chickens, hot and juicy, for $9.99. I have an Orgain grass-fed shake 20g protein to polish it off.
Then online work in the afternoon. I allow myself a second small cup of coffee if I think I need it.
This includes taking the Reel I make each day, using Repost app, and also posting it to: Instagram story TikTok YouTube Shorts Facebook Reels Twitter
That’s a simple strategy to get the most out of your efforts.
But within a Reel post I have identified 3 different types than go viral:
  1. Teaching a workout for sure can. Study Hampton of Hybrid Calisthenics.
  1. Monologue style can go viral teaching something. Look up Noel Deyzel.
  1. But AESTHETIC can also go viral. Beautiful form, or a jump, or a sprint, commentary not necessarily needed. Just show the living proof of the product in an aesthetic way, ideally higher resolution.
So I’m going to be alternating through those 3 types throughout the week: workout, monologue, aesthetic, repeat… for me aesthetic is probably having new slow motion dunks each week and not complicating the screen, just letting an aesthetic slow motion dunk play out and then finish explosively. But it could be anything aesthetic.
Then for dinner it’s two meals. At least two meals. But skipping the fluff. For example not a steak meal OR a salmon meal but one of each, skipping the bread/rice/potatoes. Tonight was 2 orders of ropa vieja at a killer spot - damn it was good - but skipping the chips/rice/plantains etc. - I also had 12 wings. So basically whatever I’m eating for dinner, I’m doing 2-3 protein portions and skipping the fluff, with fruits and veggies being optional.
Then bedtime snack is another Orgain 20g grass-fed shake, with a carton of blueberries and a carton of raspberries.
I enjoy glass bottled Mountain Valley Spring water during the day too. I try to drink two of the 1 liters.
So diet recap
  1. 1-2 small cups of coffee with cream
  1. Whole rotisserie chicken with hot sauce
  1. 2 orgain grassfed shakes 20g each
  1. 2-3 dinner protein portions, sometimes some fruits or veggies in there too
  1. 2 cartons of berries
I believe that has covered all my training, diet, and social media strategy.
As for major 2022 goals…
  1. Having ATG products I’m passionate about is a big one for me in 2022 because for example an ATG Sled we could all make extra income on by getting sales for it. So we are working with the best of the best company on how to get sales commissions lined up right to your bank accounts etc so you can sell any ATG stuff to people as a smooth second source of income. Factually, by number of views etc, we have popularized tibs, hip-flexors, sled, nordics, heel-elevation, etc, more than any group in the world. We should be exchanged with for that. So that’s a slow journey but worthwhile and I’m glad I didn’t wait any longer and jumped right into products.
  1. The other big one for 2022 is having the ATG App done, which is almost there, and which makes it super easy to then launch the ATG For Coaches App since the design/functions etc will have the same base frameworks.
Custom app and custom products make us a REAL business. Until then we’re really just a startup.
I also believe with 1 and 2 above I can get all my senior staff to 6 figure salaries and even increase bonuses etc. - my plan is to have by far the best paid staff in fitness, who are then expected to deliver the most care in fitness. So far I have been able to give every one of my staff members a raise each year. And in the past 15 months I have not lost a single staff member.
2021 saw us get noticed by the world. 2022 will see us get APPLIED by the world. From our custom ATG Sled with time and distance measurement… to YOU ALL having the stat of # of ATG sessions delivered in the flesh worldwide! We will be keeping track of this via the ATG For Coaches app tracking your stats for you and even assisting you with your stats and how to grow your biz etc., but that’s another convo. Just know we shoot our first ATG For Coaches paid advertisement live together at the Expo, funneling people to find their nearest coach!
 
Total Schedule Recap:
  1. Gym 9-12
  1. Afternoon online work
  1. Evenings for my family …This was my original goal when I wrote my 2020 goals on Jan 1 2020.
I think writing your ideal DAY helps a lot more than only listing goals you want to occur.
So at the onset of 2022, that’s my ideal day, my training program, my diet, and the things I’m trying to achieve, along with my social media strategy.
And as you can see on a Friday - New Year’s Eve to be specific lol - at 8:30pm, I am just a workaholic at heart but you know what, creating is so much more fun to me than inflowing entertainment. Go do another workout. Go for a walk. Write an article. Record a podcast. Create anything you want to create. Then get a great sleep and you really gain momentum!
I think we can realistically do that Monday through Friday, no entertainment, and seem like superhumans compared to the norm, and still enjoy whatever we want on weekends if we so choose.
Then phone turned off by 9pm so there is nothing tempting and I maximize sleep quality. So that’s about now. I’m seriously ready to fall asleep.
Ok, HAPPY NEW YEAR! I hope you are able to gain something from this.
Everyday = Connection > Action > New Knowledge
Connected
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Get Connected Regularly When I go alone, I go SLOW or BACKWARDS... When I have a coach, teammates and students... I go faster! If you were going to make it alone, wouldn't you have more to show for your efforts? I don't know of anyone who was successful alone. Teachers, mentors and students. Connect daily with someone in the group or the group itself. Commit to how often you will be face to face on a zoom or in-person meeting. This step will keep you on track when inevitably things go wrong and distractions arise. In Paul's words, this step would make sure you have: 1. A role model who's achieved what you want to achieve. 2. A supportive psychosocial environment. 3. A dedicated program of learning.
 
Action Plan (New Experiences)
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Where To Now? Remember where you want to be by 2028 (you wrote this in Step 2 -> Olympic Vision).
 
Now chalk out where you want to be: > By The End Of This Month. > By The End Of This Week. > By The End Of This Day. What is the one thing that needs the most work for you currently? What does progress in that area look like this month? Complete a published review each week about your progress. Record daily progress and freedoms (Athletic, Richer, Smarter). "Move at the speed of grace, not at the speed of frustration." - Paul Counsel More on how to build your daily, weekly & monthly plan in Step 5 below.
 
New Knowledge
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A dedicated program of learning specific to your goals. Build the action habit before seeking new information. If you can't run experiments, if you can't publish, then new information will never become knowledge. Knowledge is the experience of information. Knowledge fuels consistently better experiments each month. Knowledge will always be in debate. Actions and results contribute best to the debate. You will find the knowledge that has helped me most in my school and Paul's. Paul talks about this as a "dedicated program of learning."
 
How other people set-up their day
 
4. QUESTIONS (Share yours & answer mine)
Write down the questions you want to experience the answer to.
Here are some of the questions I’m answering.
How can I squat 2.5 times bodyweight safely?
Ideas
- squat everyday to a top single
- 20 repetition breathing squats
- Westside style, 2 big squat sessions per week one heavy, one for speed (Andrzej suggestion)
 
What is the future of money & wealth preservation?
BTC
 
Alts?
Metals
Shares / bonds
CBDC’s
Same as it is now
Barter
What makes a great coach & what part can I play in that?
  1. Has a broad range of experiences in the area they are coaching
  1. Has a broad frame of reference about different systems and concepts
How do people achieve financial abundance and how can I help more people to get there?
  1. Have the habit of keeping some money
  1. Keep it in a better place
  1. Keep more of what you earn (waste less)
  1. Make more money & build new incomes
X. Associate with people who’ve solved the problem you want to solve.
How can I increase happiness daily?
Connect with good people.
Get time outside.
Do something physical that I’m proud of.
Don’t watch too many videos.
DM’s don’t really make me better / happier << better to call for 5 mins.
Play games and have fun doing it
How can I decrease soreness as much as possible?
Don’t push movements that hurt.
Do more short range work and gentle stretching.
What are the best uses of financial abundance?
Food - Training - Nature - Education - Travel
START YOUR KNOWLEDGE BANK - GET RESULTS (Measures of progress?)
Mentorship
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If you were going to be a Success alone, you'd already be one wouldn't you? Olympic Champions have coaches. Socrates mentored Plato, Plato then mentored Aristotle, who in turn mentored Alexander The Great... DaVinci had mentors. If even Jesus needed 12 well-qualified disciples, you're probably going to need a team! I don't know a single success story that doesn't include partnerships, connections, mentors and clubs. What's worked for me: 1. A single daily message (1 minute) 2. Regular calls (usually around 5-20 hours per week) 3. Periodic group events (preferably face to face) 4. Regular contact with mentors who've walked the path I want to take. Very few people are able to use books and videos as mentors to achieve what's possible with human connection. Students can also create this human dynamic that accelerates success.
 
Athletic
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Breath: tells us instantly about health and stress levels. Body Composition: tells us about long-term metabolic function and health. Lymph & Immunity: dictates recovery and adaptability. Skill: Balance & co-ordination. Strength: Ability to manipulate tension for movement. Suppleness: A function of strength in long ranges. Stamina: The ability to repeat tension.
 
Richer
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Cashflow: how much money moves through your accounts. Wealth Preservation: money you protect to maintain your freedom & create possibilities. Speculation: what are you speculating on in order to grow money? Wealth Vehicles: tools for growing wealth eg. business, property, shares, cryptos etc. Money: limited supply, fungible store or exchange of value. High Value Skills: in demand skills that people will pay more money for than other skills. Product / Cashflow Services: something you exchange money for. Sales & Marketing: the process of generating an exchange of value.
 
Smarter
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Learning Skills: reading, reasoning, rhetoric, note taking, memory Productivity: activity selection.
 
The Tools Of Uncommon Success
Get More Help!
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Book a support call. https://calendly.com/anndeeking/atg-for-coaches-welcome-support (it's not only ATG For Coaches) Book a 1-1 With Paul (Profile testing required $1000) https://keegansmith.blog/moneymentor1-1 Book a 1-1 With Keegan (100 UNCOMS) https://calendly.com/keeganrs/30min?month=2021-12 ** You can buy UNCOM's on ThetaSwap using TFuel. https://swap.thetatoken.org/swap Contract - 0x6087fd1e0d47fee51549762fc735dcbbc4aa2cc8 Name - Uncommon Success
Marketplace
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